Vitae Launches New Wesite

Dr. Kenny Explains How New Website is Like No Other

Consumer psychologist Dr. Charles Kenny has conducted right-brain research for Vitae Caring Foundation since the early 1990s.  As director of The Right Brain People, Inc., his research provides the base of information for all of Vitae’s message development.  Now it provides the bedrock for Vitae’s newest website, www.youroptions.com.   Read an interview with Dr. Kenny explaining the new website project and how his research played an integral role.

Stories, Videos Help Drive Website

Vitae Caring Foundation wanted to understand what motivates women to carry their babies to term, specifically women who are caught in the middle of truly not knowing what they are going to do.  With extraordinary research in hand, the next step was to incorporate this valuable information into a website specifically targeting these women who are standing on the cusp of a life and death decision. 

“This was very exciting because one of the things I found while interviewing these women was there was nothing out there providing what Vitae wanted, a website that spoke to these women,” Joy Ward, Senior Project Director with The Right Brain People, stated.   Find out more about the videos on the new website

See what's behind the doors of YourOptions.com

“Behind the Scenes”

Daughter Tells Mom to Do Video

Jessica Moore is one of several women who tell their story of an unplanned pregnancy on Vitae’s new website, www.youroptions.com.  If you ask her what made her want to share her story, she’ll tell you, “It really started with my daughter’s slumber party!”  Click here to read more…